Lafley, Alan G, <br/><br/>
The game-changer :  how you can drive revenue and profit growth with innovation / 
A.G. Lafley & Ram Charan. 
 - xii, 336 páginas :  ilustraciones 
<br/><br/>How and why innovation at Procter & Gamble changed its game -- What P&G´s innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE. 
<br/><br/><label>ISBN: </label>0307381730 9780307381736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración.<br/>Aptitud creadora en los negocios.<br/>Efectividad organizacional.<br/>Liderazgo.
<br/><br/><label>Dewey Class. No.: </label>658.4092  / L164g 2008