TY  - BOOK
AU  - Huffman,Cynthia
AU  - Mick,David Glen
AU  - Ratneshwar,S.
TI  - The why of consumption: contemporary perspectives on consumer motives, goals and desires 
T2  - Routledge interpretive marketing research
SN  - 0415316170
U1  - 658.8342 
PY  - 2003///, c2000
CY  - London
PB  - Routledge
KW  - Comportamiento del consumidor
KW  - Consumidores
KW  - Investigaciones
N1  - Incluye bibliografía
ER  -