The why of consumption :  contemporary perspectives on consumer motives, goals and desires / 
edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman. 
 - xx, 330 páginas :  ilustraciones 
 - Routledge interpretive marketing research .
<br/><br/>Incluye bibliografía. 
<br/><br/><label>ISBN: </label>0415316170 9780415316170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor.<br/>Consumidores--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / W629 2003