TY  - BOOK
AU  - Mick,David Glen
AU  - Ratneshwar,S.
TI  - Inside consumption: consumer motives, goals, and desires 
SN  - 0415341930
U1  - 339.47 
PY  - 2005///
CY  - London, New York
PB  - Routledge
KW  - Comportamiento del consumidor
N1  - Incluye bibliografía; Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely -- Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch -- Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis -- Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater --; We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- Consumer identity motives in the information age / John Deighton -- Communal consumption and the brand / Thomas C. O´Guinn and Albert M. Mun̄iz, Jr. -- How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky -- Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye -- What consumers desire : goals and motives in the consumption environment / Marsha L. Richins
UR  - http://www.loc.gov/catdir/toc/ecip055/2004028913.html
ER  -