TY  - BOOK
AU  - Irwin,Richard L.
AU  - McCarthy,Larry M.
AU  - Sutton,William Anthony
TI  - Sport promotion and sales management
SN  - 073606477X
U1  - 659.29796 
PY  - 2008///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Deportes
KW  - Mercadeo
N1  - Incluye bibliografía; Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management
ER  -