Mazur, Laura, <br/><br/>
Conversations with marketing masters / 
Laura Mazur and Louella Miles. 
 - 236 páginas :  retratos 
<br/><br/>Incluye bibliografía. 
<br/><br/>Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis McKenna : the technology visionary -- Don Peppers and Martha Rogers : the one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. 
<br/><br/><label>ISBN: </label>0470025913 9780470025918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de mercadeo.<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M476c 2007