TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco
TI  - The handbook of marketing research: uses, misuses, and future advances 
SN  - 141290997X
U1  - 658.83 
PY  - 2006///
CY  - Thousand Oaks
PB  - Sage
KW  - Mercadeo
KW  - Investigaciones
N1  - Incluye bibliografía; _; Inroduction : The changing world of marketing research; Rajiv Grover --; Acknowledgments --; pt. 1; Foundational design --; pt. 2; Data collection --; pt. 3; Analysis and modeling
UR  - http://www.loc.gov/catdir/toc/ecip065/2005037844.html
ER  -