The handbook of marketing research :  uses, misuses, and future advances / 
edited by Rajiv Grover, Marco Vriens. 
 - xi, 705 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>_  Inroduction : The changing world of marketing research /  Acknowledgments --  Foundational design --  Data collection --  Analysis and modeling.  Rajiv Grover --  pt. 1.  pt. 2.  pt. 3. 
<br/><br/><label>ISBN: </label>141290997X 9781412909976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>658.83  / H236 2006