TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to stick: why some ideas survive and others die 
SN  - 1400064287
U1  - 302.13 
PY  - 2007///
CY  - New York
PB  - Random House
KW  - Psicología social
N1  - Incluye bibliografía (p. [259]-276); Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks
UR  - http://www.loc.gov/catdir/toc/fy0711/2006046467.html
ER  -