TY  - BOOK
AU  - Lucas,Gavin
AU  - Dorrian,Mike
TI  - Guerrilla advertising: unconventional brand communication 
SN  - 1856694704
U1  - 659.113 
PY  - 2006///
CY  - London
PB  - Laurence King
KW  - Campañas publicitarias
KW  - Publicidad
N1  - Street propaganda -- Site-specific media -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack
ER  -