TY  - BOOK
AU  - Davidson,D.Kirk
TI  - The moral dimension of marketing: essays on business ethics 
SN  - 087757300X
U1  - 174.4 
PY  - 2002///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - Ética de los negocios
KW  - Mercadeo
KW  - Aspectos sociales
KW  - Aspectos morales y éticos
N1  - Incluye bibliografía (p. 189-190); Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropriate marketing -- Final thoughts
ER  -