TY  - BOOK
AU  - Chua,Perry
AU  - Ilicic,Dann
TI  - Logo savvy: top brand-design firms share their naming and identity strategies 
SN  - 1592533043
U1  - 741.6 
PY  - 2007///
CY  - Gloucester, Mass.
PB  - Rockport Publishers
KW  - Imagen corporativa
KW  - Marcas de fábrica
UR  - http://www.loc.gov/catdir/toc/ecip0619/2006026687.html
ER  -