Chua, Perry, Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding. - 191 páginas : ilustraciones ISBN: 1592533043 9781592533046 Subjects--Topical Terms: Imagen corporativa.Marcas de fábrica. Dewey Class. No.: 741.6 / C559L 2007