TY  - BOOK
AU  - Curtin,Patricia Ann
AU  - Gaither,Thomas Kenneth
TI  - International public relations: negotiating culture, identity, and power 
SN  - 1412914140
U1  - 659.2 
PY  - 2007///
CY  - Thousand Oaks
PB  - Sage
KW  - Comunicación intercultural
KW  - Relaciones públicas
KW  - Estudios interculturales
N1  - Incluye bibliografía (p. 265-281); The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice
UR  - http://www.loc.gov/catdir/toc/ecip0618/2006025768.html
ER  -