Curtin, Patricia Ann,  1955- , <br/><br/>
International public relations :  negotiating culture, identity, and power / 
Patricia A. Curtin, T. Kenn Gaither. 
 - xiii, 304 páginas :  ilustraciones, mapa. 
<br/><br/>Incluye bibliografía (p. 265-281). 
<br/><br/>The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. 
<br/><br/><label>ISBN: </label>1412914140 9781412914147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación intercultural.<br/>Relaciones públicas.<br/>Relaciones públicas.--Estudios interculturales.
<br/><br/><label>Dewey Class. No.: </label>659.2  / C978i 2007