Willis, Gordon Bruce, <br/><br/>
Cognitive interviewing :  a tool for improving questionnaire design / 
Gordon B. Willis. 
 - xii, 335 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía (p. 299-319). 
<br/><br/>Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions. 
<br/><br/><label>ISBN: </label>0761928030 9780761928034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cognición.<br/>Encuestas sociales--Metodología.<br/>Entrevistas.<br/>Investigación social.--Metodología.<br/>Psicología--Investigaciones--Metodología.
<br/><br/><label>Dewey Class. No.: </label>001.433  / W734c 2005