TY  - BOOK
AU  - Stevens,Robert E.
TI  - Market opportunity analysis: text and cases 
SN  - 0789024187
U1  - 658.83 
PY  - 2006///
CY  - New York
PB  - Best Business Books
KW  - Comportamiento del consumidor
KW  - Mercadeo
KW  - Investigaciones
N1  - ´The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn´--T.p. verso; Incluye bibliografía (p. 259); I: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan
UR  - http://www.loc.gov/catdir/toc/ecip0513/2005015271.html
ER  -