TY  - BOOK
AU  - Riel,Cees B.M.van
AU  - Fombrun,Charles J.
TI  - Essentials of corporate communication: implementing practices for effective reputation management 
SN  - 0415328268
U1  - 658.45 
PY  - 2007///
CY  - London, New York
PB  - Routledge
KW  - Compañías
KW  - Relaciones públicas
KW  - Comunicación en administración
KW  - Imagen corporativa
N1  - Incluye bibliografía (p. [284]-301); Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication
UR  - http://www.loc.gov/catdir/toc/ecip068/2006005358.html
ER  -