TY  - BOOK
AU  - Czinkota,Michael R
AU  - Ortiz-Buonafina,Marta
AU  - Ronkainen,Ilkka A.
TI  - The export marketing imperative
SN  - 0324222580
U1  - 658.84 
PY  - 2004///
CY  - Australia, Mason, OH
PB  - Thomson
KW  - Mercado de exportación
N1  - ´American Marketing Association.´; Author´s name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]; Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/fy054/2005274029.html
ER  -