TY  - BOOK
AU  - Obermayer,James W
TI  - Managing sales leads: turning cold prospects into hot customers 
SN  - 0324205465
U1  - 658.81 
PY  - 2007///
CY  - [Chicago, Ill.], Mason, Ohio, [Chicago, Ill.]
PB  - American Marketing Association, Thomson/South-Western, Racom Communications
KW  - Administración de ventas
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip072/2006033314.html
ER  -