Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David B. Wolfe, with Robert E. Snyder.
Tipo de material:
TextoEditor: Chicago, IL : Dearborn Trade, c2003Descripción: xxi, 359 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0793177553
- 658.8348 W855a 2003
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8348 W855a 2003 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002039372 |
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| 658.8343 O65i 2003 Imagen de marca / | 658.8343 P311w 2009 Wired to care : how companies prosper when they create widespread empathy / | 658.8348 B293m 1989 Marketing to women around the world / | 658.8348 W855a 2003 Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / | 658.835 P438m 2004 Marketing social : teoría y práctica / | 658.84 A258i 2001 Internet business models and strategies : text and cases / | 658.84 A258i 2003 Internet business models and strategies : text and cases / |
Incluye bibliografía.
An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don´t Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer´s Perspective -- The New S Word in Marketing -- The Biological Roots of Customers´ Needs and Behavior -- Seasons of a Customer´s Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market.
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