Achieving planned innovation : a proven system for creating successful new products and services / Frank R. Bacon, Jr., Thomas W. Butler, Jr.

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What this book is all about -- What is planned innovation? -- The planned innovation system -- Establishing a disciplined scientific reasoning process for new product innovation -- The model of requirements for successful innovation -- Forming a lasting market orientation -- The value of opportunity selection criteria -- Obtaining proper inputs to opportunity selection criteria -- The power of scientific thought process in new product opportunity analysis -- Opportnity analysis: initial assessment phase -- Opportunity analysis: range of requirements phase -- Opportunity analysis: quantitative confirmation of market potential phase -- Application of opportunity analysis to different typs of products and markets -- Implementing planned innovation to achieve multifunctional involvement.