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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
Tipo de material:
TextoEditor: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Descripción: xx, 487 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0761932585
- 8178293978
- 658.834 P198b 2004
Contenidos:
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.834 P198b 2004 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002012908 |
Total de reservas: 0
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| 658.834 M332e 2006 Ethnography for marketers : a guide to consumer immersion / | 658.834 M345c 1974 Consumer behavior : a cognitive orientation / | 658.834 P132d 200- Digital neuromarketing : the psychology of persuasion in the digital age / | 658.834 P198b 2004 Beyond consumer marketing : sectoral marketing and emerging trends / | 658.834 Q14 2015 Qualitative methods for consumer research : the value of the qualitative approach in theory and practice / | 658.834 S943c 2002 Consumer panels / | 658.834 S958d 2007 Doing anthropology in consumer research / |
Incluye bibliografía (p. [453]-462)
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
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