Interactive packaging design / Peng Chong.
Tipo de material:
TextoIdioma: Inglés Editor: London : Design Media, 2018Descripción: 247 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- sin mediación
- volumen
- 9781912268535
- 1912268531
- 658.564 P398i 2018
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.564 P398i 2018 (Navegar estantería(Abre debajo)) | Disponible | 33409003128539 |
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| 658.564 K65p 2006 Packaging design : successful product branding from concept to shelf / | 658.564 M331p 1970 Packaging power / | 658.564 P119 1996 Packaging strategy : winning the consumer / | 658.564 P398i 2018 Interactive packaging design / | 658.564 V827p 1993 Product-risk labeling : a federal responsibility / | 658.564025 N739 1992 NoAH : directory of international package design, V. | 658.566 M427b 1987 Bills of materials / |
With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. The interactivity in packaging design can cause users’ emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces what's interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large number of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design. -- from back cover
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