If packaging could talk : unwrap the untapped value in your packaging for lasting brand success / Keran Turakhia.

Packaging contains massive untapped value and it's time for FMCG brands to think outside the box. The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools. Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplace. In this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging.