The business side of creativity : the comprehensive guide to starting and running a small graphic design or communications business / Cameron S. Foote ; ilustraciones por Mark Bellerose.

Incluye referencias bibliográficas e índice.

Section 1. Establishing a freelance business : Why the opportunity has never been better -- But, is it really for you? -- Planning your future -- Running your freelance business -- Long-term success -- Freelance norms -- Section 2. Pricing, collecting & taxation : Establishing how much to charge -- Coming up with a job price -- Presenting estimates to clients -- Keeping more of what you get -- Protecting your financial interests -- Financial norms -- Section 3. Selling & marketing : Going where the money is -- Preparing your sales strategy -- Which promotions work, which don´t -- Making the all-important sales presentation -- Working with clients -- Selling & marketing norms -- Section 4. Running a multiperson shop : Creating a viable organization -- Staffing the organization -- Managing a creative organization -- Operational and profitability issues -- Multiperson shop norm -- Section 5. Appendices : 1. Partnerships, corporations, LLCs and LLPs -- 2. Sample business plans : Basic internal plan ; Formal business plan -- 3. Samples and forms : Biographical sketch & working description ; Bill of rights statement & mission statement ; Professional design rationale ; Professional copy rationale ; Professional illustration rationale ; Illustration estimating worksheet ; Appointment letter & referral letter ; No spec rationale & retainer agreement ; Pricing rationale ; Client background information ; Creative brief questionnaire & questionnaire instruction ; Estimating worksheet & project budgeting form ; Creative review checklist ; Time sheet ; Business trend calculator & trend calculator instructions ; Goodbye to abusive client letter ; Simple estimate ; Proposal letter ; Detailed proposal ; Detailed web proposal.