Retail buying : from basics to fashion / Richard Clodfelter.
Tipo de material:
TextoEditor: New York : Fairchild Books, 2015Edición: 5a edDescripción: xix, 556 páginasTipo de contenido: - texto
- no mediado
- volumen
- 1628929634
- 9781628929638
- 658.87 C643r 2015
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.87 C643r 2015 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002974776 |
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| 658.87 B516r 2007 Retail management : a strategic approach / | 658.87 B516r 2013 Retail management : a strategic approach / | 658.87 C357 1992 Category management : positioning your organization to win. | 658.87 C643r 2015 Retail buying : from basics to fashion / | 658.87 D923r 2014 Retailing / | 658.87 G215e 2016 Escaparatismo y visual merchandising / | 658.87 H358r 1997 Retail management / |
Incluye bibliografía.
Machine generated contents note: -- PrefaceAcknowledgmentsPart I Understanding the Retail Environment Where Buying OccursChapter 1 Today´s Buying EnvironmentChapter 2 The Buying Function in RetailingChapter 3 Buying for Different Types of StoresPART II Getting Ready to Make Buying DecisionsChapter 4 Obtaining Assistance for Making Buying DecisionsChapter 5 Understanding Your CustomersChapter 6 Understanding Product Trends: What Customers BuyPart III Planning and Controlling Merchandise PurchasesChapter 7 ForecastingChapter 8 Preparing Buying PlansChapter 9 Developing Assortment PlansChapter 10 Controlling Inventories Part IV Purchasing MerchandiseChapter 11 Selecting Vendors and Building PartnershipsChapter 12 Making Market Visits and Negotiating with VendorsChapter 13 Locating Sources in Foreign MarketsChapter 14 Making the PurchasePART V Motivating Customers to BuyChapter 15 Pricing the MerchandiseChapter 16 Promoting the MerchandiseAppendix A: Basic Retail Math FormulasAppendix B: Decision MakingGlossaryIndexCredits.
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