Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis.
Tipo de material:
TextoSeries Basics Fashion Management ; 3 | Basics fashion management ; 3.Editor: London : Bloomsbury, [2014]Edición: First editionDescripción: 176 páginas : ilustraciones a color, retratos a color ; 23 cmTipo de contenido: - texto
- no mediado
- volumen
- 2940411689
- 9782940411689
- 746.92068 S534f 2014
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 746.92068 S534f 2014 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002926487 |
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| 746.9203 P594d 1999 A dictionary of costume and fashion : historic and modern : with over 950 illustrations / | 746.9205 S165v 2002 Vanidad, the skin I lived : los ãnos curiosos / | 746.9205 T165 2006 Tank too / | 746.92068 S534f 2014 Fashion buying : from trend forecasting to shop floor / | 746.920684 B821f 2007 Fashion forecasting / | 746.920684 B821f 2010 Fashion forecasting / | 746.920688 R234w 2015 The why of the buy : consumer behavior and fashion marketing / |
Incluye bibliografía
The fashion buyer -- Sources of buying inspiration -- Suppliers, sourcing and communication -- Merchandise planning -- Trends in fashion buying.
Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
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