Contemporary direct and interactive marketing / Lisa D. Spiller, Martin Baier.
Tipo de material:
TextoEditor: Chicago, IL : Racom Communications, c2012Edición: 3rd edDescripción: xxii, 466 páginas : ilustraciones ; 26 cmTipo de contenido: - texto
- no mediado
- volumen
- 1933199377
- 9781933199375
- Contemporary direct & interactive marketing
- 658.84 S756c 2012
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.84 S756c 2012 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002921454 |
Navegando Biblioteca Central estanterías, Colección: Colección General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
|
|
|
|
|
|
|
||
| 658.84 S454f 2001 FastAlliances : power your e-business / | 658.84 S535e 2001 E-business privacy and trust : planning and management strategies / | 658.84 S616c 2003 CRM a través de internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de internet / | 658.84 S756c 2012 Contemporary direct and interactive marketing / | 658.84 S771c 2001 Connections : new ways of working in the networked organization / | 658.84 S839e 2000 Email marketing : using email to reach your tarket audience and build customer relationships / | 658.84 S839m 1996 Marketing channels / |
Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed.
Includes bibliographical references and index.
Examining the processes and applications of direct and interactive marketing -- Building databases, rewarding customers, and managing relationships -- Determining lists and segmenting markets -- Testing, measuring and analyzing customers and campaigns -- Planning and creating a value proposition -- Planning and creating compelling message strategies -- Designing and employing print -- Utilizing television, radio and digital video -- Using mobile, text and telephone for marketing -- Utilizing current digital and social media -- Fulfilling the offer and serving the customer -- Understanding the industry´s environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applications, examples and careers in direct and interactive marketing.
No hay comentarios en este titulo.