Visual merchandising and display / Martin M. Pegler.

Incluye bibliografía.

Part I : Getting started : visual merchandising and display basics. Why do we display? ; Color and texture ; Line and composition ; Light and lighting ; Types of display and display settings -- Part II : Where to display. The exterior of the store ; Display window construction ; Store interiors -- Part III : What to use for successful displays. Mannequins ; Alternatives to the mannequin ; Dressing the three-dimensional form ; Fixtures ; Visual merchandising and dressing fixtures ; Modular fixtures and systems in store planning ; Furniture as props -- Part IV : Visual merchandising and display techniques. Attention-getting devices ; Familiar symbols ; Masking and proscenia ; Sale ideas ; Fashion accessories ; Home fashions, hard goods, and food displays ; Graphics and signage -- Part V : Visual merchandising and planning. Visual merchandising planning ; Setting up a display shop ; Store planning and design ; Visual merchandising and the changing face of retail -- Part VI : Related areas of visual merchandising and display. Point-of-purchase display ; Exhibit and trade show design-industrial display ; Fashion shows ; Trade organizations and sources ; Career opportunities in visual merchandising.