Just kidding! : A to Z designs for kids & kidults / published and edited by Viction:ary.

Toys and sweets are just not enough for our children today. With an insatiable appetite for new things, children are eager to explore and learn. They are the most open-minded and spontaneous audience, who are at all times building and living in a world of their own imagination. These young customers rely on their instincts, not patience, to judge and pick what they love and hate. Victionary´s new title Just Kidding studies how contemporary product, environmental, and graphic designs for children draw on bold characters and decisions to inspire and appeal. The title presents today´s most serious designs that not only look endearing, but are also creative, instructional, useful, and safe for children to play and interact with.