The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
Tipo de material:
TextoEditor: Boston : Prentice Hall, c2011Edición: 5th edDescripción: xiv, 334 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- no mediado
- volumen
- 0136106811
- 9780136106814
- 658.816 N149s 2011
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Reserva Libro | Biblioteca Central | Reserva Colección General | 658.816 N149s 2011 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002777757 |
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| 658.816 M753pb 2003 Pricing : making profitable decisions / | 658.816 N149e 2009 Estrategias y tácticas de precios : una guía para tomar decisiones rentables / | 658.816 N149s 2006 The strategy and tactics of pricing : a guide to growing more profitably / | 658.816 N149s 2011 The strategy and tactics of pricing : a guide to growing more profitably / | 658.816 N149s 2018 The strategy and tactics of pricing : a guide to growing more profitably / | 658.816 S211a 2012 Administración y estrategias de precios : herramientas para la toma de decisiones en marketing / | 658.816 S336p 2012 Pricing strategies : a marketing approach / |
Incluye bibliografía.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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