Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
Tipo de material:
TextoEditor: Boston, Mass. : Harvard Business School Press, c2007Descripción: xiii, 299 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- no mediado
- volumen
- 1591391458
- 9781591391456
- 658.8343 G488a 2007
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8343 G488a 2007 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002772212 |
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| 658.8343 B258c 2008 A complaint is a gift : recovering customer loyalty when things go wrong / | 658.8343 D317u 2012 UX best practices : how to achieve more impact with user experience / | 658.8343 F727s 2007 The satisfied customer : winners and losers in the battle for buyer preference / | 658.8343 G488a 2007 Authenticity : what consumers really want / | 658.8343 H417b 2009 Beyond the ultimate question : a systematic approach to improve customer loyalty / | 658.8343 K17s 1994 Strategic brand management : new approaches to creating and evaluating brand equity / | 658.8343 L435L 1995 La lealtad de sus clientes : el activo más importante de su empresa. |
Incluye bibliografía (p. [253]-281).
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what´s going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it´s all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
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