Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.

Incluye bibliografía (p. [307]-316).

List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It´s a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index.