Inside city tourism : a European perspective / John Heeley.

Incluye bibliografía.

City Branding: The Five Constraints -- City Brand as Structure and Process -- Evaluating City Branding and Maximising Its Impact -- Conclusions -- 8.City Branding in the Netherlands -- Introduction -- City Marketing Dutch Style -- The Hague -- Amsterdam -- Conclusions -- Postscript -- pt. 4 Conclusions -- 9.Whither City Tourism and City Tourism Organisation? -- Introduction -- Resume -- The Watershed of 2010 -- Ten Years on and 2020: Continuities and Discontinuities.

Governance and Executive: Vienna Tourist Board, Visit Oslo and Valencia Tourism -- Operating Structure: Vienna Tourist Board, Visit Oslo and Valencia Tourism -- Programmes and Activity Areas -- Raising Destination Profile, Attracting Business and Leisure Tourists and Visitor Servicing with Special Reference to the Vienna Tourist Board -- Observations and Interpretations -- 5.Setting Up and Leading City Marketing Agencies -- Introduction -- Sheffield (1990-1996) and Destination Sheffield -- Coventry (1997-2000) and Coventry and Warwickshire Promotions -- Birmingham (2001-2003) and Marketing Birmingham -- Nottingham (2003-2009) and Experience Nottinghamshire -- Conclusions -- 6.York, United Kingdom -- Introduction -- Profile of York Tourism -- Origins and Evolution of Visit York -- CTO Status, Finances, Structure and Operations -- Conclusions -- pt. 3 City Branding -- 7.The Problematic Nature of City Branding -- Introduction -- On Branding Products and Cities --^

Machine generated contents note: pt. 1 City Tourism -- 1.Organising City Tourism -- Introduction -- A Typology of City Tourist Organisations (CTOs) and City Marketing Organisations (CMOs) -- Evolution of City Tourism Organisation -- Format of the Remainder of the Book -- 2.Measuring City Tourism -- Introduction -- Types of Measurement -- Measurement of Volume: Industry Measures -- Measurement of Value: Community Measures -- Measurement of Marketing Effectiveness: Marketing Measures -- Intercity Comparison: Benchmarking -- Conclusions -- 3.The Dynamics of City Tourism -- Introduction -- Five City Tourism Success Stories -- Case Study 1 Glasgow 1983-2010 -- Case Study 2 Barcelona 1986-2010 -- Case Study 3 Birmingham 1976-2010 -- Case Study 4 Gothenburg 1991-2010 -- Case Study 5 Dublin 1992-2010 -- Observations and Interpretations -- pt. 2 City Tourism Organisation -- 4.City Tourism Organisation: Structure and Operations -- Introduction --^