The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.

Incluye bibliografía.

_ General introduction: Thinking critically about advertising and consumer culture / Joseph Turow and Matthew P. McAllister -- Pt. 1: The rise of commercial and consumer culture. Advertising : the magic system / Raymond Williams ; The alien past : consumer culture in historical perspective / Susan Strasser ; ´Educate the public!´ / Stuart Ewen -- Pt. 2: The political economy of advertising. Televised consumption : women, advertisers and the early daytime television industry / Inger L. Stole ; Dr. Brandreth has gone to Harvard / Ben H. Bagdikian ; Economic censorship and free speech : the circle of communication between advertisers, media, and consumers / Jef I. Richards and John H. Murphy, II ; The commodity flow of U.S. children´s television / Matthew P. McAllister and J. Matt Giglio -- Pt. 3: Creating advertising. Encoding advertisements : the creative perspective / Aidan Kelly, Katrina Lawlor, and Stephanie O´Donahoe ;

_ Every nook and cranny : the dangerous spread of commercialized culture / Gary Ruskin and Juliet Schor ; Advertising at the edge of the apocolypse / Sut Jhally.

_ Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience / J. Robyn Goodman -- Pt. 6: Ads and politics. Selling democracy : consumer culture and citizenship in the wake of September 11 / Greg Dickinson ; Political advertising in US presidential campaigns : messages, targeting, and effects / Bruce W. Hardy ; Campaign USA : with the internet comes a new political ´clickocracy´ / Jose Antonio Vargas -- Pt. 7: Advertising and the active citizen. A new consumerism, 1960-1980 / Gary Cross ; Pranking rhetoric : ´culture jamming´ as media activism / Christine Harold ; Local foreign policy : students and communities join the fray / Naomi Klein -- Pt. 8: Ads and the future. The work of being watched : interactive media and the exploitation of self-disclosure / Mark Andrejevic ; Advertisers and audience autonomy at the end of television / Joseph Turow ;

_ Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it´s all trouble, and the ad business is caught up in the wake / Devin Leonard ; The outline of Philip Morris : advertising tobacco to gay men / Elizabeth A. Smith and Ruth E. Malone -- Pt. 4: Ads and globalization. Gender and advertisements : the rhetoric of globalisation / Maitrayee Chaudhuri ; The construction of beauty : a cross-cultural analysis of women´s magazine advertising / Katherine Frith, Ping Shaw, and Hong Cheng ; ´Just do it,´ but not on my planet / Robert Goldman and Stephen Papson -- Pt. 5: Ads and cultural meaning. Reflections and reviews : an English teacher looks at branding / James B. Twitchell ; Advertising as capitalist realism / Michael Schudson ; The spectacular consumption of ´true´ African American culture : ´whassup´ with the Budweiser guys? / Eric King Watts and Mark P. Orbe ;