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How does advertising impact teen behavior? / David M. Haugen, book editor.

Colaborador(es): Tipo de material: TextoTextoSeries At issue. Teen issues | At issue. Teen issues.Editor: Detroit, MI : Greenhaven Press, c2008Descripción: 88 páginasTipo de contenido:
  • texto
Tipo de medio:
  • no mediado
Tipo de soporte:
  • volumen
ISBN:
  • 0737739223
  • 9780737739220
Tema(s): Clasificación CDD:
  • 659.10835 H847 2008
Recursos en línea:
Contenidos:
Introduction -- 1: Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- 2: Advertisers view teens as marketing opportunities / Mary Story and Simone French -- 3: Brands, not marketers, define teens / Deanna Zammit -- 4: Advertisers seek early brand loyalty from youths / Julie Bosman -- 5: Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- 6: Humorous advertisements get teens to stop smoking / Lianne George -- 7: Innovative advertisements can prevent teen smoking / Theresa Howard -- 8: Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- 9: Television advertising may play a role in childhood obesity / Sonia Livingstone -- 10: Teens and parents should be wary of military marketing / Josh Golin -- Organizations to contact -- Bibliography -- Index.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Notas Fecha de vencimiento Código de barras Reserva de ítems
Libro Biblioteca Unidad Fundadores Colección General 659.10835 H847 2008 (Navegar estantería(Abre debajo)) c 2 Disponible GEN 33409002736571
Libro Biblioteca Unidad San Pedro Colección General 659.10835 H847 2008 (Navegar estantería(Abre debajo)) Disponible GEN 33409002737694
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Incluye bibliografía.

Introduction -- 1: Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- 2: Advertisers view teens as marketing opportunities / Mary Story and Simone French -- 3: Brands, not marketers, define teens / Deanna Zammit -- 4: Advertisers seek early brand loyalty from youths / Julie Bosman -- 5: Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- 6: Humorous advertisements get teens to stop smoking / Lianne George -- 7: Innovative advertisements can prevent teen smoking / Theresa Howard -- 8: Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- 9: Television advertising may play a role in childhood obesity / Sonia Livingstone -- 10: Teens and parents should be wary of military marketing / Josh Golin -- Organizations to contact -- Bibliography -- Index.

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