Imagen de Amazon.com
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
Tipo de material:
TextoSeries Financial Times Prentice Hall books | Financial Times Prentice Hall booksEditor: Upper Saddle River, NJ : Prentice Hall PTR, c2008Descripción: xxx, 302 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0139696946
- 9780139696947
- 658.575 C131c 2008
Contenidos:
_ The Argument -- What Drives New Product Development -- Moving to the Upper Right -- The Upper Right: The Value Quadrant -- The Core of a Successful Brand Strategy: Breakthrough Products and Services -- The Process -- A Comprehensive Approach to User-Centered, Integrated New Product Development -- Integrating Disciplines and Managing Diverse Teams -- Understanding the User´s Needs, Wants, and Desires -- Further Evidence -- Case Studies: The Power of the Upper Right -- Automotive Design: Product Differentiation through User-Centered iNPD -- Future Trends -- Have Faith in the Leap.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.575 C131c 2008 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002726838 |
Total de reservas: 0
Incluye bibliografía.
_ The Argument -- What Drives New Product Development -- Moving to the Upper Right -- The Upper Right: The Value Quadrant -- The Core of a Successful Brand Strategy: Breakthrough Products and Services -- The Process -- A Comprehensive Approach to User-Centered, Integrated New Product Development -- Integrating Disciplines and Managing Diverse Teams -- Understanding the User´s Needs, Wants, and Desires -- Further Evidence -- Case Studies: The Power of the Upper Right -- Automotive Design: Product Differentiation through User-Centered iNPD -- Future Trends -- Have Faith in the Leap.
No hay comentarios en este titulo.
Ingresar a su cuenta para colocar un comentario.