Imagen de Amazon.com
Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.
Tipo de material:
TextoEditor: San Francisco, CA : Berrett-Koehler Publishers, c2010Descripción: xiii, 169 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 1605096989
- 9781605096988
- 658.575 B662b 2010
Contenidos:
Introduction : Energizing the marketplace -- Product emotions -- Profitability of emotions -- The high-emotion index : stock market gains from emotion -- The paths to emotion -- Supported emotions : the key to today´s leading products -- Product emotion strategy -- The emotion of form and touchpoints to create it -- Meeting societal needs : positive roles for emotion -- Emotion´s role in technology products -- Taking action : transform your products and brands to captivate customers.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.575 B662b 2010 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002725590 |
Total de reservas: 0
Incluye bibliografía.
Introduction : Energizing the marketplace -- Product emotions -- Profitability of emotions -- The high-emotion index : stock market gains from emotion -- The paths to emotion -- Supported emotions : the key to today´s leading products -- Product emotion strategy -- The emotion of form and touchpoints to create it -- Meeting societal needs : positive roles for emotion -- Emotion´s role in technology products -- Taking action : transform your products and brands to captivate customers.
No hay comentarios en este titulo.
Ingresar a su cuenta para colocar un comentario.