Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Tipo de material:
TextoEditor: Los Angeles, CA : SAGE, 2010Edición: 2nd edDescripción: xii, 333 páginas : ilustraciones (algunas a color)Tipo de contenido: - texto
- no mediado
- volumen
- 1849201463
- 9781849201469
- 659.1 H122a 2010
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Reserva Libro | Biblioteca Central | Reserva Colección General | 659.1 H122a 2010 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002701716 |
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| 659.1 C648i 2016 Integrated advertising, promotion, and marketing communications / | 659.1 G216c 2011 Las claves de la publicidad / | 659.1 G216c 2011 Las claves de la publicidad / | 659.1 H122a 2010 Advertising and promotion : an integrated marketing communications approach / | 659.1 H122a 2015 Advertising & promotion. / | 659.1 L253ab 2010 Advertising by design : generating and designing creative ideas across media / | 659.1 L834d 2012 Damn good advice (for people with talent!) : how to unleash your creative potential by America´s master communicator / |
Incluye bibliografía.
_ 1. Introducing Advertising and Promotion: An Integrated Marketing Communications Approach -- Case: Advertising and Broadcast ´Media Convergence´ -- 2. Theorizing Advertising and Promotion -- Case: Intertextuality and the Interpreting Consumer -- 3. Brand and Integrated Marketing Communications Planning -- Case: My Bank and I - First City Monument Bank -- 4. Advertising Agencies: Creative Work and Management Processes -- Case: Integrated Campaign Planning for the Samsung F480 Tocco -- 5. Promotional Media in the Digital Age -- Case: Leveraging the Internet for TV Advertising Revenue - Media Funding Models in the Digital Age -- 6. Non-Advertising Promotion in Integrated Marketing Communication -- Case: The global appeal of the UK Premier League and Stoke City FC -- 7. International Advertising -- Case: Levi 501s and the Changing Cultural Meaning of Denim Jeans -- 8. Advertising: Ethics and Regulation -- Case: Benetton -- 9. Advertising Research -- Case: ´Social Branding´ and the Dove ´Campaign for Real Beauty´ -- 10. Integrating e-Marketing and Advertising -- Case: British Army Recruitment Goes Gaming in a Digital Campaign.
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