Killer Web content : make the sale, deliver the service, build the brand / Gerry McGovern.

Acknowledgments -- Part 1. The theory. 1. Do you have the killer instinct? -- 2. Why less is more -- 3. Why content is not king -- Part 2. The practice. 4. Why you need to ban ´users´ -- 5. Killer web content´s ´six Cs´ -- 6. Carewords : the keys to action -- 7. Killer headings and summaries -- 8. To blog or not to blog? -- 9. Search : how to get found -- 10. Case study -- Part 3. The boring (but important) stuff. 11. Researching for the killer web content -- 12. The importance of being organized -- 13. Collaboratively created content rocks -- A final word. 14. Your words are powerful things -- Appendices -- Index.

Written by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.