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The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author].

Por: Tipo de material: TextoTextoEditor: Boston : Back Bay Books, 2002Edición: 1st Back Bay pbk. edDescripción: xii, 301 páginas : ilustracionesTipo de contenido:
  • texto
Tipo de medio:
  • no mediado
Tipo de soporte:
  • volumen
ISBN:
  • 0316346624
  • 9780316346627
Tema(s): Clasificación CDD:
  • 302 G543t 2002
Contenidos:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue´s Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
Resumen: Ideas, products, messages and behaviors ´spread just like viruses do.´ Behavior can ripple outward until a critical mass or ´tipping point´ is reached, changing the world. Gladwell develops these and other concepts (such as the ´stickiness´ of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Libro Biblioteca Unidad Fundadores Colección General 302 G543t 2002 (Navegar estantería(Abre debajo)) Disponible GEN 33409002665440
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En la cubierta: With a new afterword by the author

Originally published: Boston : Little, Brown, c2000.

Incluye bibliografía.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue´s Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.

Ideas, products, messages and behaviors ´spread just like viruses do.´ Behavior can ripple outward until a critical mass or ´tipping point´ is reached, changing the world. Gladwell develops these and other concepts (such as the ´stickiness´ of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

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