Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Incluye bibliografía.

_ Introduction: How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn´t be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can´t make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it expects -- The power of price : why a 50-cent aspirin can do what a penny aspirin can´t -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.