Ad women : how they impact what we need, want, and buy / Juliann Sivulka.
Tipo de material:
- texto
- no mediado
- volumen
- 1591026725
- 9781591026723
- 659.10820973 S624a 2009
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libro | Biblioteca Central | Colección General | 659.10820973 S624a 2009 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002544157 |
Incluye bibliografía.
Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women´s viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
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