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BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick.
Tipo de material:
TextoEditor: New York : Palgrave Macmillan, 2008Descripción: xiv, 274 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0230606040
- 9780230606043
- 658.827 A221b 2008
Contenidos:
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer´s journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand´s promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.827 A221b 2008 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002536815 |
Total de reservas: 0
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| 658.827 A111e 1996 El éxito de tu producto está en la marca : las mejores estrategias para desarrollarla y fortalecerla / | 658.827 A111r 2012 Relevancia de la marca : hacer a los competidores irrelevantes / | 658.827 A124b 2010 Brand-driven Innovation : strategies for development and design / | 658.827 A221b 2008 BrandDigital : simple ways top brands succeed in the digital world / | 658.827 A298i 2019 Identity designed : the definitive guide to visual branding / | 658.827 A561d 2002 Designing online identities : successful graphic strategies for brands on the Web / [Clay Andres]. | 658.827 A596b 2004 Brand America : the mother of all brands / |
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer´s journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand´s promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.
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