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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers´ homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
Tipo de material:
TextoEditor: New York, NY : American Management Association, c2005Descripción: xvii, 252 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0814408362
- 9780814408360
- 658.788 B791e 2005
Contenidos:
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers´ latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.788 B791e 2005 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002533952 |
Total de reservas: 0
Incluye bibliografía.
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers´ latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
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