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Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
Tipo de material:
TextoEditor: New York : Routledge, 2008Descripción: xv, 251 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0415978823
- 9780415978828
- 659.1042 J66i 2008
Contenidos:
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 659.1042 J66i 2008 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002493447 |
Total de reservas: 0
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| 659.1042 B496a 2004 Ads, fads, and consumer culture : advertising´s impact on American character and society / | 659.1042 C947a 2004 Advertising myths : the strange half-lives of images and commodities / | 659.1042 J59c 1990 The codes of advertising : fetishism and the political economy of meaning in the consumer society / | 659.1042 J66i 2008 Imaging in advertising : verbal and visual codes of commerce / | 659.1042 M583v 1997 Visual persuasion : the role of images in advertising / | 659.1042 S678 2005 Social communication in advertising : consumption in the mediated marketplace / | 659.10820973 S624a 2009 Ad women : how they impact what we need, want, and buy / |
Incluye bibliografía.
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
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