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Mobile media and applications - from concept to cash : successful service creation and launch / Christoffer Andersson ... [et al.].
Tipo de material:
TextoEditor: Chichester, England ; Hoboken, NJ : Wiley, c2006Descripción: xix, 315 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0470017473
- 9780470017470
- 658.872 M687 2006
Contenidos:
Fundamentals of the industries -- Understanding the customer -- Creating a winning service offering -- Designing services -- Managing the customer experience -- Mobile devices : leading the way -- Service environment -- Deployment of services -- Commercial launch experiences -- Feedback and quality.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.872 M687 2006 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002422909 |
Total de reservas: 0
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Includes Web resources.
Incluye bibliografía.
Fundamentals of the industries -- Understanding the customer -- Creating a winning service offering -- Designing services -- Managing the customer experience -- Mobile devices : leading the way -- Service environment -- Deployment of services -- Commercial launch experiences -- Feedback and quality.
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