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Marketing / Alexander Hiam with Linda G. Rastelli.
Tipo de material:
TextoSeries Wiley pathwaysEditor: Hoboken, NJ : John Wiley, c2007Descripción: xxiv, 349 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0471790796
- 9780471790792
- Marketing : essential techniques and strategies geared towards results
- 658.8 H623m 2007
Contenidos:
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8 H623m 2007 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002397960 |
Total de reservas: 0
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
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