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Marketing and football : an international perspective / edited by Michel Desbordes.

Colaborador(es): Tipo de material: TextoTextoSeries Sports marketing seriesEditor: Amsterdam : Butterworth-Heinemann, 2007Descripción: xxvi, 518 páginas : ilustracionesTipo de contenido:
  • texto
Tipo de medio:
  • no mediado
Tipo de soporte:
  • volumen
ISBN:
  • 0750682043
  • 9780750682046
Tema(s): Clasificación CDD:
  • 796.3340698 M345 2007
Contenidos:
15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.
C. Is there a place for ´small´ countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird --^
pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The ´Big Five´ market. 3. The role of management control in French football´s regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente --^
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Libro Biblioteca Central Colección General 796.3340698 M345 2007 (Navegar estantería(Abre debajo)) Disponible GEN 33409002396244
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15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.

C. Is there a place for ´small´ countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird --^

pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The ´Big Five´ market. 3. The role of management control in French football´s regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente --^

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